Francis Brand

CLIENT - ASSIGNMENT - GOAL

For this project, I collaborated with Allpro, a local cleaning company serving both residential and commercial clients. Initially, I was asked to redesign their logo, but the project soon evolved into a complete repositioning of their branding.

Allpro wanted to strengthen their market presence and emphasize associations with reliability, professionalism, and quality. They recognized that a modern, consistent look was essential for attracting new customers and retaining existing ones.

The goal was to develop a new visual identity that aligned with their growth ambitions and allowed them to operate in a recognizable and distinctive way within their industry.

CHALLENGES - MY ROLE - PROCESS

The biggest challenge in this project was to find balance between innovation and familiarity. Allpro already had an established name in the region, so it was important not to alienate existing customers while still introducing a fresh, modern look.

My role was that of a graphic designer. I guided the client through the process step-by-step by holding regular meetings, presenting sketches and concepts, and working together to define the right direction. This approach ensured that the final result truly matched their wishes and needs.

The process started with brainstorming sessions, competitive research, and a positioning analysis. I then gathered inspiring mood boards and developed various visual concepts. By building in regular feedback moments, we were able to move quickly and make targeted decisions for the final design.

RESULTS - IMPACT - REFLECTION

The result was a completely renewed visual identity: a modern logo, new business cards, letterheads, envelopes, an email signature, and even vehicle graphics for the company cars. In addition, the new logo was used on roadside billboards, trade show stands, and even on the uniforms of the local football team.

The client was very satisfied, and their customers responded positively as well. Within a short time, Allpro experienced a noticeable increase in inquiries, thanks in part to the new professional image that immediately inspired trust.

What I learned from this project is how important it is to create a visual identity that is not only visually appealing but also strategically aligned with the company's goals and target audience. It was very rewarding to see how design directly contributed to the client's success.